Josef’s Deli
The Village Legend Reuben, cut and stacked on butcher paper: dark pumpernickel, sauerkraut, melted Swiss and a half pound of corned beef

Est. June 2025 · The Village Shops, Gatlinburg

Home of the Village Legend.

A half-pound Reuben on pumpernickel, served just the way The Village has enjoyed it for the last 50 years.

Visit us in The Village See the menu

The deli is new. The legend is not.

Josef’s Deli opened on June 28, 2025 in Shop #9 of The Village Shops, Gatlinburg’s storied European style shopping courtyard at 634 Parkway. It runs as a family operation, and it joined the Gatlinburg Chamber of Commerce within weeks of opening its doors.

The signature sandwich carries a much older story. The Village Legend is a half-pound Reuben on pumpernickel, offered in full and half sizes. The Chamber of Commerce introduced it with a single line:

“Just the way it has been enjoyed in The Village for the last 50 years.”

Gatlinburg Chamber of Commerce, New Member Spotlight, August 2025

Made fresh, every morning.

Sides are made fresh daily, and the daily specials change with them. The glass case and the soda cooler do the advertising.

Container of cucumber salad with fresh dill, chilled in the deli case
Cucumber salad, a favorite alongside the Village Legend.
Tray of pasta salad with olives, peppers and feta behind the deli case glass
Pasta salad, straight from the cooler case.
Glass-door cooler stocked with rows of vintage-style bottled sodas
The novelty soda cooler. Fallout fans, look closely.

A 4.9 star first year.

Averaged across 71 Google reviews, July 2026.

“Had the full size Village Legend (Ruben) with cucumber salad. Was very good and executed well.”

Google review via Restaurant Guru (5/5), May 2026

“This place is a must stop, we just stopped in here real quick before heading home and it was delicious!!”

Google review via Restaurant Guru, June 2026

“Highly recommend! Reasonably priced, good amount of food, and delicious!”

Google review via Restaurant Guru, June 2026

“The Reuben is definitely on my next list!!”

Facebook comment on the gatlinburgnow opening post, June 2025

Read them on Google

Tucked into Gatlinburg’s European courtyard.

The Village Shops sit just off the Parkway: brick walkways, hanging lanterns and wrought iron, a shopping courtyard built in the European style. Josef’s is Shop #9.

It is the sister business of Maddi Mae’s Cafe & Creamery, a few doors away in the same courtyard and run by the same family.

The Italian on a crusty roll, layered with ham, pepperoni and salami, on a wrought iron cafe table with the lantern-lit courtyard behind
The Italian, a third of a pound of ham, pepperoni and salami, out on the courtyard.

Find us in The Village.

Address

Shop #9, The Village Shops, 634 Parkway, Gatlinburg, TN 37738

Hours

Daily, 11:00 AM - 4:00 PM

Hours to be confirmed before launch.

Stop by

Visit us in The Village

Find Josef’s on Facebook