Shop #9 · The Village Shops, Gatlinburg
Fresh from behind the glass.
Old-world deli sandwiches, salads, and sides made fresh daily in Gatlinburg’s European style courtyard.
- Sides made fresh daily
- Daily specials
- Sandwiches, salads, and more
- A cooler of novelty bottled sodas
The Village Legend.
The signature of the house: a half-pound Reuben on pumpernickel, offered in full and half sizes.
“Just the way it has been enjoyed in The Village for the last 50 years.”
Gatlinburg Chamber of Commerce, New Member Spotlight, August 2025
The deli is the new arrival, opened June 2025. The Reuben tradition came with the courtyard.
What’s in the case today.
House Signatures
The signature: a half-pound Reuben on pumpernickel, 'just the way it has been enjoyed in The Village for the last 50 years.' Full and half sizes.
A third of a pound of ham, pepperoni, and salami.
Served hot with au jus for dipping.
From the Deli Case
Built from the meat-and-cheese case. Sandwiches, salads, and more.
A favorite side alongside the Village Legend.
Straight from the deli cooler case.
Daily & Drinks
Sides are made fresh daily, and the specials change with them.
A cooler of vintage-style and novelty sodas. Soda spotters have found Sunset Sarsaparilla in the lineup.
Rated 4.9 stars on Google.
Across 71 reviews in the deli’s first year, July 2026.
“This place is a must stop, we just stopped in here real quick before heading home and it was delicious!!”
Google review via Restaurant Guru, June 2026
“Highly recommend! Reasonably priced, good amount of food, and delicious!”
Google review via Restaurant Guru, June 2026
“Had the full size Village Legend (Ruben) with cucumber salad. Was very good and executed well.”
Google review via Restaurant Guru (5/5), May 2026
“The Reuben is definitely on my next list!!”
Facebook comment on the gatlinburgnow opening post, June 2025
Brick walkways, lanterns, and Shop #9.
Josef’s Deli opened June 28, 2025 in Shop #9 of The Village Shops, Gatlinburg’s storied European style shopping courtyard at 634 Parkway.
It runs as a family operation, sister business of Maddi Mae’s Cafe & Creamery a few doors away, and joined the Gatlinburg Chamber of Commerce within weeks of opening.
Stop in at Shop #9.
Address
Shop #9, The Village Shops, 634 Parkway, Gatlinburg, TN 37738
Hours
Daily, 11:00 AM - 4:00 PM
Hours to be confirmed before launch.